“To read is to encounter something that is about to be
and no one knows yet what it will be.”

Italo Calvino

Literature is at the origin of our editorial project and for this reason Orlando owes its name to two literary heroes: the heroic knight Furioso by Ariosto and the paladin of eternal youth by Virginia Woolf. The magazine’s furor is represented by its incessant expressive research and multiple areas of interest: it is as labyrinthine as Orlando Furioso and as dichotomous as Woolf’s Orlando.. Each issue of Orlando is guided by an Editorial literary theme, a novel, which is translated into images by the Art direction of Antonella Dellepiane Pescetto. Unique Short Art Movies (Our Tales) are also created by Orlando, inspired by these novels.

You can see them here: 

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Why this hotel structure? We were inspired by the frame that Boccaccio used in the Decameron and by Perec’s Life, instructions for use. In the first case the frame becomes a story itself and in the second one the structure is a “machine to inspire stories”. In Orlando the hotel structure allows the reader to go up and down the different themed floors, engaging with its guests: contemporary artists, designers, musicians, actors, winemakers and artisans.

This is the structure of our Magazine/Hotel:


“It is wonderful to be able to see a work come to life from the idea, through the production stages to the finished product. Every time is an epiphany!”

For each issue Antonella Dellepiane Pescetto, the creative director of Orlando, commissions productions specially designed for the magazine from some of the most interesting artists on the contemporary scene, relying on their creativity and intuition. Antonella also shows productions that are still unpublished or behind the scenes of a creative process.

Among the productions created solely for Orlando we have artists including Clym Evernden, Elisa Seitzinger and regarding the unpublished artwork, Orlando had the privilege to publish for the first time a painting of Luigi Serafini, the creator of the Codex Seraphinianus.

In our third issue there is a special behind-the-scenes insert on the production of Pinocchio and A Christmas Carol by the magical illustrator Iacopo Bruno.

The Orlando project is the first product of Tessiore, an independent publishing house founded by Antonella Dellepiane Pescetto, whose intention is to produce large-format art books and discover new personalities in the artistic and cultural field. Tessiore’s aim is to bring to light a cross-section of contemporary culture and society that leads to the contemplation of beauty in all its nuances and invites social and human reflection. Interactivity is an important component of Tessiore’s philosophy: the reader will be captured in another dimension, where they will be entertained by special effects, unusual inserts, surprising dimensions and packaging. Finally, irony is the spirit with which Tessiore proposes itself to its public, questioning itself each time and asking its readers to do the same: playing at not taking itself too seriously and knowing that you don’t know lead to creative inspiration and expressive research that is not afraid of the boldest experiments.