Spazio Giallo
Everything in the world must be colourful – Giò Ponti
Spazio Giallo is a container of dreams, of beauty and of irony.
Spazio Giallo is colour.
Spazio Giallo is a vision – the joy in culture to be shared.
Spazio Giallo came out of the fervid imagination of Carolina Levi. She, too, is a container of so many lives despite her young age. With a family behind her who brought her up on cinema and art, Carolina can boast a rich academic upbringing, to say the least. At 17 years of age, she dispensed with all the comforts of a home life in order to go and study street theatre in Paris. After this experience, she graduated from the National School of Cinema in Rome as an actress. She then did a degree at the DAMS Faculty (art, music and theatre disciplines) at the University of Bologna before undertaking a Master in the Curatorship of Art and Theatre. This was followed by a workshop in Media training and formation for emerging producers and a second Master in Film Production.
After embarking upon a further two-year training course she became a consultant and a designer of colour. Wouldn’t you think, though, that this was enough? Not, really! Carolina has also turned her hand to creating, directing and collaborating with cultural festivals such as: the Festival Misticanza, in San Casciano dei Bagni and the POIESIS Cooperative in Fabriano. After this particular experience, her father Roberto Levi, an important Italian film producer asked her if she would like to work with him and together they produced more than twelve Italian and international documentaries, for which they have won countless awards, from the Venice Biennale (2016) to the Silver Ribbon Nastro d’Argento (2019 – the oldest Italian film award.In addition to all of this, Carolina has renovated and redecorated her magnificent family home. It had once been a garage and used to be Franco Noero’s art gallery. Carolina defines it as her “land of fantasy” and this is where she reflects upon her multifaceted and kaleidoscopic soul. Along with her friend, the architect Marta Zampacorta, who has previously curated interiors with her, they have created the opportunity to enable Carolina to move in, even nearer, to the worlds of design and colour.
However, Carolina still really felt like she was not wholly focused in a professional sense, despite her lengthy and brilliant creative career. She felt that something was still lacking and that something that had been bubbling up inside of her for some time. A strong need to create a place where all of her passions would come together: theatre, art, design, colour, workshops, people. And so, thanks too, to her encounter in 2022, with Cristiana Pacifico, Spazio Giallo finally came into being. It’s an atelier/art gallery/workshop; a place which brings together clients and the right professionals. Together, they are able to bring unique projects to life. In her media kit, Carolina correctly defines it in this way: “a workshop that listens and produces intuitions and emotions.” We have already mentioned Cristiana, the other fundamental soul at Spazio Giallo. A lover of beauty and of art, Cristiana graduated in History of Art with a Master in Arts Administration. She has worked with museums, art galleries and art foundations in Rome. Cristiana also worked in her family company before the birth of her three splendid children.
When once again she set off in search of new adventures – potentially in the creative world – she met Carolina and since that moment she has supported her in the running of the space, striving to channel the volcano-like qualities of Carolina towards the objective of creating a sustainable project with an overall business-oriented vision. Carolina – overflowing with energy and magnetism – and Cristiana – reserved and brilliantly ironic – wonderfully balance themselves out and they both make Spazio Giallo a place that is unique – sitting in the shadows of the Botanical Garden in Rome.But now let’s get to the heart of the Spazio. The ones responsible for the architectural project were both Carolina and the interior design and architecture studio, Stamuli. The latter is managed by a group of young Italians resident in Stockholm. Stamuli has in the past worked with Gianni and Alexander Wang, By Malene Birger, Cecile Bahnsen, Rains and Kvadrat. With the help of Stamuli, Spazio Giallo is also committed to providing advice for environmentally low-impact initiatives through the use of recycled and natural materials.
One distinguishing element of Spazio Giallo’s role is the wallpaper, hand painted and tailor made, in bright and vibrant tones, by Pictalab Milan. These wallpapers accompany the guest as they enter Spazio Giallo into “another” world, a fairy-tale world which, as always, is giving the nod to something which is playful.
If you are intending to create the house of your dreams, to turn it upside down and breathe a whole lot of new life into it, Spazio Giallo is the ideal place for you. You’ll find inspiration, a whole host of stimuli that are out of the box and a colourful, light-hearted breath of fresh air. You’ll have the opportunity to engage with specially selected professionals such as architects, interior decorators, designers and carefully chosen craftspeople.
Spazio Giallo is driven by two elements: sales and display. The artists and artisans who right from the very beginning have actively taken part in the decoration of Spazio with their own personal creations are: Sara Ricciardi, Benedetto Pietromarchi, Lulù Nuti, Caterina Silva, Guendalina Salini, Olimpia Montani, Ccontinua + mamt and Tommaso Garavini.
Another feature also characterises Spazio: the organisation of workshops for adults and children. A rich programme has been created, turning this particular colourful corner of Rome into somewhere that is continually more dynamic and alive. Indeed, it was actually for the younger visitors that the pop-up bookshop came about. It is run in collaboration with Edition Sur Livres e Ippocampo with a selection of books which playfully tells the history of design and of furnishings and furniture. The children will also have the opportunity to delve deeper into subjects connected to ecology and recycling.
I was invited to Spazio Giallo and I felt as if I was truly at home there. I was welcomed with affection and humanity, and I perceived those many worlds that, finally, Carolina, with Cristiana, was able to bring together into this highly enlightened project.
When I asked Carolina which image she had envisaged in order to get to the idea of Spazio Giallo (yellow in Italian), she answered: “at the beginning it was an advertising campaign for the Noelia Ricci wine cellar. In the video a little yellow canary appeared as it perched on an olive branch. I used to see that little bird and I felt good. I saw in it those concepts revolving around taking care of ourselves, opening ourselves out to people and freedom.”
To sum up, we can’t not mention the fact that Carolina’s little boy is called Orlando. We dedicate this article to him and to Cristiana’s children, Marianna, Olivia and Iacopo and we further dedicate this article to your inner child; a wish that we make for you all is that you never stop dreaming, pursuing the adventures of Baron Munchausen, remembering always to keep your eyes ever ready to uncover all that is wondrous around us.
On the occasion of Women’s Month celebrations, here is Orlando’s selection of extraordinary contemporary artists from the most diverse disciplines.
Empress of the Milan art scene, Carla Sozzani is a tireless pursuer of beauty, a sophisticated figure, ethereal and impalpable on the outside, a powerful revolutionary soul on the inside.
Carnival carries a very precise message: it reminds us of the existence of the possibility of change.
The paper theatre is an artistic object rooted in a centuries-old tradition, capable of combining the craftsmanship of the artisan and the immediacy of the imagination.
Viviana is an interdisciplinary soul: a bewitching voice and an entrepreneur who gave life to Operitage in 2018 and more recently to Orchestra, a new platform which aims to become the new LinkedIn for musicians.
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on January 10th, 2020, n° 02/2020
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